New commercial partnership structure for women’s football

The world football governing body, FIFA, has overhauled the commercial structure for their tournaments – these include the 2026 World Cup in Canada, Mexico and the USA, the Women’s World Cup in Australia and New Zealand and FIFA’s other competitions.

In an exciting move around women’s football, the brands will be a able to take up dedicated partnerships, which will provide and fully functional .

For more on the story:

https://www.fifa.com/womens-football/media-releases/fifa-launches-new-commercial-partnership-structure-including-dedicated-programs-for-womens-football

Source: FIFA.com